At StyleForgeCraft, we prioritize the privacy of our users (“you” or “user”) and your little ones. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our baby clothing e-commerce platform, http://www.styleforgecraft.com, including associated media, mobile sites, and applications (collectively, the “Site”). Please review this policy carefully. If you disagree with any terms, we ask that you discontinue use of the Site.

We reserve the right to modify this policy at our discretion. Revised policies take effect immediately upon posting, and the effective date will be updated. Where required by law, we will provide additional notice or obtain consent. By continuing to use the Site after an update, you acknowledge and accept these changes to the extent permitted by law.

1. Who We Are and Legal Compliance

We comply with applicable privacy laws in the jurisdictions where we operate, including the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong SAR. Where we offer goods or services to individuals in other jurisdictions, we also aim to comply with applicable local privacy laws, including, where relevant, the GDPR/UK GDPR and the CCPA/CPRA.

Our primary service markets include the United States, the United Kingdom, the European Union. Additional destinations may be available at checkout.

For the purposes of applicable data protection laws, StyleForgeCraft is the data controller of the personal information described in this policy.

2. Information We Collect

We collect information through multiple methods, including the following:

A. Personal Data You Provide

We may collect personally identifiable information such as:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Account login credentials
  • Order and purchase details
  • Communication preferences
  • Customer service correspondence
  • Baby-related information, such as your baby’s age, gender, location, or clothing preferences, when voluntarily provided by a parent or legal guardian

You provide this information voluntarily when creating an account, placing an order, contacting support, participating in promotions, or interacting with the Site. While some information is optional, withholding certain data may limit access to certain features, such as personalised recommendations or order tracking.

B. Payment and Financial Data

When you make a purchase, return, or exchange, we may collect payment-related information, including:

  • Payment method
  • Credit or debit card brand
  • Last four digits of the card
  • Expiration date
  • Billing address
  • Transaction details

Full payment card numbers are processed by third-party payment gateways. We do not store full credit card numbers on our servers. Payment data is used to process transactions, prevent fraud, handle refunds or chargebacks, and improve website functionality.

C. Derivative and Technical Data

We automatically collect certain server and technical data, including:

  • IP address
  • Browser type and version
  • Operating system
  • Device type and device name
  • Access times
  • Pages viewed before and after visiting the Site
  • General location data
  • Mobile device information, such as operating system, country, and general usage preferences

D. Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including:

  • Essential Cookies: Enable core Site functions, such as cart management and checkout.
  • Advertising and Remarketing Cookies: Allow us to show relevant ads, such as baby clothing promotions, through anonymised tracking. These cookies do not directly identify you.
  • Affiliate Cookies: Support partner commissions through third-party affiliate networks, helping us maintain competitive pricing.

You may disable non-essential cookies via browser settings, though this may affect Site functionality.

3. How We Collect Information

We collect information:

  • Directly from you when you place an order, create an account, contact customer service, subscribe to marketing, complete a form, or participate in surveys or promotions.
  • Automatically through cookies, server logs, analytics tools, and similar technologies when you browse the Site.
  • From third parties, including payment processors, logistics carriers, fraud prevention services, advertising partners, and affiliate networks.

4. How We Use Your Information

We use your information for the following purposes:

  • Order Fulfilment and Shipping: To process payments, confirm orders, prepare and ship baby clothing, provide tracking updates, and handle returns or exchanges.
  • Customer Support: To respond to inquiries, resolve issues, and provide order-related assistance.
  • Marketing and Advertising: To send promotional emails, display relevant ads, run remarketing campaigns, and offer special promotions. You may opt out of marketing communications at any time.
  • Personalisation: To recommend products, remember preferences, and improve your shopping experience.
  • Analytics and Improvement: To analyse Site usage, improve our products, services, website functionality, and customer experience.
  • Fraud Prevention and Security: To verify transactions, prevent fraudulent activity, and protect the security of our Site and customers.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.
  • Affiliate Compensation: To track and compensate affiliate partners who promote our baby clothing.

5. Sharing and Disclosure of Information

We may share your information with third parties in the following circumstances:

A. Service Providers

We share information with trusted service providers who help us operate our business, including:

  • Logistics and shipping carriers to deliver your order and provide tracking updates.
  • Payment gateways and processors to process payments, refunds, and fraud checks.
  • IT, hosting, email, and analytics providers to maintain and improve the Site.
  • Customer support and communication platforms to respond to your inquiries.
  • Fraud prevention and security services to protect against unauthorised transactions.

These service providers are contractually required to protect your information and use it only for the services they provide to us.

B. Advertising, Remarketing, and Affiliate Partners

We may share limited information with advertising, remarketing, and affiliate partners to deliver relevant ads, measure campaign performance, and compensate affiliates. Where required by law, we will obtain your consent or provide an opt-out mechanism.

C. Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests, such as subpoenas, court orders, or government inquiries, or when we believe disclosure is necessary to protect our rights, property, or safety, or that of our customers or others.

D. Business Transfers

If we are involved in a merger, acquisition, financing, reorganisation, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you where required by law.

E. No Sale of Personal Information

We do not sell your personal information for monetary consideration. We may share limited data with advertising partners for targeted advertising purposes; where required, you may opt out as described in this policy.

6. Payment Security

We take payment security seriously. The following measures are used to protect your payment information:

  • Payment card details are processed by PCI-DSS compliant payment gateways.
  • We do not store full credit card numbers on our servers.
  • Data transmitted during checkout is protected using SSL/TLS encryption.
  • We use tokenisation, encryption, and access controls to protect payment-related data.
  • We may retain limited payment information, such as card brand and last four digits, for order reference, refunds, and fraud prevention.
  • We recommend that you verify the Site URL before entering payment information and avoid sharing payment details via email or unsecured channels.

7. Cookies and Tracking Technologies

You may block or disable cookies through your browser settings. However, disabling cookies may restrict access to certain Site features, such as personalised product suggestions, saved cart items, or account preferences. Non-essential cookies expire after specified periods.

For more information about cookies, you may visit the ICO website or Google Cookie Policy.

8. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, including to comply with legal, accounting, tax, and reporting requirements, resolve disputes, and enforce our agreements. When information is no longer needed, we will delete, anonymise, or securely destroy it in accordance with applicable law.

9. International Data Transfers

Your information may be transferred to, stored in, or processed in countries outside your jurisdiction, including Hong Kong SAR and other countries where our service providers operate. Where required, we implement appropriate safeguards to protect your information in accordance with applicable data protection laws.

10. Children’s Privacy

The Site is not intended for children under the age of 13, or under the age of 16 where applicable. We do not knowingly collect personal information from children without parental consent. Any baby-related information, such as age, gender, or preferences, should be provided only by a parent or legal guardian. If you believe a child has provided us with personal information without consent, please contact us, and we will take appropriate steps to delete it.

11. Third-Party Links

The Site may contain links to third-party websites, plugins, or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at our discretion. Revised policies take effect immediately upon posting, and the effective date will be updated. Where required by law, we will provide additional notice or obtain consent. We recommend periodic reviews to stay informed. Continued use after policy updates signifies your acknowledgment and acceptance of these changes to the extent permitted by law.

13. Contact Us

For privacy inquiries or concerns, please contact us:

Address:
RM.517 NEW CITY CENTRE, 2 LEI YUE MUN ROAD, KWUN TONG, HONG KONG

TEL:
+85273434974

Email:
[email protected]

Working Hours:
Monday–Friday, 08:00–17:00 (UTC+8)